Google Tag Manager integration

What Google Tag Manager is

Google Tag Manager (GTM) is a tag management system that lets teams deploy and manage tracking snippets — GA4, Meta Pixel, TikTok Pixel, Klaviyo, heat-map tools, and more — through a single container without editing theme code for each change.

How we integrate Google Tag Manager with Shopify

Ecom Majesty installs the GTM container snippet into the Shopify theme's `theme.liquid` (head and body sections), then builds out the data layer — a structured JavaScript object that pushes Shopify commerce events (page type, product details, cart contents, checkout steps, purchase) into GTM for consumption by downstream tags. For Shopify Plus stores, Ecom Majesty also wires the checkout extensibility data layer using Shopify's Web Pixels API so that checkout and post-purchase events are captured without relying on deprecated `additional_scripts` injection. From that foundation, Ecom Majesty configures and tests each tag (GA4 ecommerce, ad pixels, consent-gated firing rules) and hands off a documented container with clear naming conventions and change-management notes.

What the work involves

• GTM container installed into theme.liquid (head and body).
• A structured data layer built to push Shopify commerce events — page type, product, cart, checkout, purchase — for downstream tags.
• Checkout and post-purchase events captured via Shopify's Web Pixels API on Plus, avoiding deprecated additional_scripts injection.
• Each tag configured, consent-gated and tested, with a documented container handed off.