Klaviyo integration

What Klaviyo is

Klaviyo is a data-driven email and SMS marketing platform built for e-commerce. It syncs natively with Shopify — customers, orders, products, and real-time behavioural events — and combines advanced segmentation, pre-built flow templates, and revenue attribution in one tool, making it the default choice for retention marketing on Shopify stores.

How we integrate Klaviyo with Shopify

Klaviyo's native Shopify integration handles the data connection out of the box. Ecom Majesty's work begins after that connection is live: building the core flow library (welcome series, abandoned cart, post-purchase, win-back), defining segmentation logic tied to purchase recency and product-category behaviour, configuring SMS compliance opt-ins, and ensuring the Klaviyo snippet loads correctly alongside consent management. For headless Shopify builds, Ecom Majesty wires Klaviyo's JavaScript SDK to the custom frontend event layer rather than relying on the standard pixel.

What the work involves

• Core flow library — welcome series, abandoned cart, browse abandonment, post-purchase and win-back — built around your catalogue and customer lifecycle.
• Segmentation tied to purchase recency, product-category behaviour and predicted lifetime value, not just broad email lists.
• SMS compliance opt-ins and consent wiring so marketing fires only on permissioned events.
• Klaviyo snippet, forms and back-in-stock placement checked against the store's consent banner and performance budget.
• For headless builds, the Klaviyo JavaScript SDK wired to the custom frontend's event layer rather than the standard pixel.