Meta (Facebook & Instagram) integration

What Meta (Facebook & Instagram) is

Meta's Facebook & Instagram sales channels connect a Shopify catalogue to Meta's advertising ecosystem and native shopping surfaces — Facebook Shops, Instagram Shopping, and the Meta Pixel / Conversions API — enabling both paid social campaigns and organic product discovery through the Meta family of apps.

How we integrate Meta (Facebook & Instagram) with Shopify

Ecom Majesty installs the Meta channel app from the Shopify App Store, connects the merchant's Facebook Business Manager, Commerce Manager account, and ad account, then works through the catalogue sync configuration to ensure products map cleanly with correct categories, availability signals, and variant data. Critically, Ecom Majesty implements the Meta Conversions API (server-side event matching) alongside the browser-side Meta Pixel — using Shopify's built-in CAPI support or a GTM server-side container — to recover signal lost to browser privacy restrictions and improve event-match quality scores. Ecom Majesty also sets up the product feed rules (custom labels, price rules for catalogue ads) and validates that Instagram Shopping tags on organic posts pull the correct product pages, then hands off a Commerce Manager checklist to the merchant's paid social team.

What the work involves

• Meta channel app connected to Business Manager, Commerce Manager and the ad account.
• Catalogue sync configured so products map with correct categories, availability signals and variant data.
• Conversions API (server-side) implemented alongside the browser Pixel to recover lost signal and lift match quality.
• Feed rules and catalogue-ad price rules set, with Instagram Shopping tags validated against the right product pages.