Omnisend integration

What Omnisend is

Omnisend is an e-commerce-focused email and SMS marketing platform built natively for Shopify, offering multi-channel automation (email, SMS, push notifications, and pop-ups) under a unified contact record and with tighter Shopify data access than general-purpose email tools.

How we integrate Omnisend with Shopify

Omnisend's native Shopify integration syncs customer, order, and product data automatically once the app is installed from the App Store — no middleware required. Ecom Majesty's engagement begins with the automation architecture: designing and building the core workflow set (welcome series, abandonment flows at browse/cart/checkout, post-purchase nurture, and win-back), configuring segmentation based on purchase frequency, product categories, and RFM attributes, and setting up SMS consent capture compliant with the relevant market's regulations. Where the merchant uses Omnisend as a Klaviyo alternative or runs both platforms in parallel, Ecom Majesty maps the data layer and event triggers consistently so that attribution is not double-counted. Ecom Majesty also configures Omnisend's on-site forms and pop-up triggers to grow the opted-in list without degrading conversion rate on the store itself.

What the work involves

• Core workflows built — welcome, browse/cart/checkout abandonment, post-purchase nurture, win-back.
• Segmentation configured on purchase frequency, product categories and RFM attributes.
• SMS consent capture set up compliant with the target market's regulations.
• On-site forms and pop-up triggers configured to grow the opted-in list without hurting conversion.