Yotpo integration

What Yotpo is

Yotpo is an e-commerce marketing platform that bundles product reviews, loyalty and referral programmes, and SMS marketing into a single integrated suite — making it a common choice for Shopify brands that want user-generated content and retention mechanics managed together rather than through separate point solutions.

How we integrate Yotpo with Shopify

Yotpo's native Shopify App Store integration handles the core connection: post-purchase review request emails, on-page review widgets, and loyalty programme enrollment. Ecom Majesty's work goes beyond the default setup — configuring review display widgets within the Shopify theme (PDP star ratings, review carousels, photo reviews), tuning the automated review request timing and incentive logic, building out loyalty programme rules (earning events, redemption thresholds, VIP tiers), and connecting Yotpo's SMS flows to the broader customer lifecycle strategy. For headless builds, Ecom Majesty uses Yotpo's REST and GraphQL APIs to surface reviews and loyalty data in the custom frontend independently of the standard Shopify Liquid widgets.

What the work involves

• Review display widgets configured in the theme — PDP star ratings, carousels, photo reviews.
• Review request timing and incentive logic tuned beyond the default setup.
• Loyalty programme rules built — earning events, redemption thresholds, VIP tiers.
• SMS flows connected to the lifecycle strategy; reviews and loyalty surfaced via REST/GraphQL for headless.