A catalogue, rebuilt on Enterprise.
A complex interior-products Shopify catalogue, taken from current-theme conversion repairs through a full Shopify Enterprise migration with custom pricing, sizing, samples and localisation — a stronger foundation, with full-year sales and conversion higher year on year (screenshot-level, not solely attributable).
- Industry
- Visual interior products (wallpaper, paint, fabric)
- Platform
- Shopify
- Theme
- Enterprise
- Engagement
- Since June 2024
Built with.
- Custom pricing & sizing
- Custom theme JavaScript
- Theme migration
- Analytics / dataLayer
- Klaviyo
- Localisation
- Online Store 2.0
- Liquid
What changed.
Evidence: MEASURED · 2 measured figures · not solely attributable
The foundation was the constraint.
Creative Lab Amsterdam sells visual interior products — wallpaper, samples, paint and fabric — where the catalogue logic is anything but simple. Custom sizing, sample ordering, product specs and multi-language content (English source, then Dutch and German) all sit on top of one another, and the brand had recurring concerns about conversion, product discovery and campaign readiness.
This was never a one-time bug to swat. The history reads as sustained pressure: a conversion path with real friction, product-card and filter work piling up, and an ageing theme version that kept the store locked out of cleaner, faster foundations. The theme could be patched — and for a while it was — but each patch made it clearer that the foundation, not the next feature, was the real constraint.
Repairs first, then a deliberate rebuild.
We started where the immediate pain was, not where the rebuild would be. The first phase was CRO and repairs on the current theme — including a product-card add-to-cart fix in late 2024 — so the store kept earning while we diagnosed the deeper problem. Patching first is a discipline, not a delay: it proves which issues a theme swap will actually solve before anyone pays for one.
Once the patches had proven their point, we recommended and ran a migration to a Shopify Enterprise theme. The brief was the complexity itself: custom pricing, custom-size logic, variant and product-card improvements, sample ordering, product specs, wishlist behaviour, localisation, and analytics/dataLayer/Klaviyo support. Build ran from spring 2025; the store was tested, approved and went live in September 2025. Day-to-day localisation moved onto Shopify Translate & Adapt, with bulk translation handled during the migration — keeping the app stack practical rather than expensive.
Custom sizing, samples and specs, native to the foundation.
The shipped product page in motion: the same custom-size, sample-ordering and spec logic the old theme kept fighting, now carried natively by an Enterprise foundation built for the catalogue's real complexity.
- Enterprise theme
- Product specs
- Custom sizing
- Translate & Adapt
A better base, measured honestly.
The migration gave a complex catalogue a stronger, faster foundation — one built to carry custom pricing, sizing and sample logic without fighting an ageing theme. That is the durable, structural win, and it is the one we stand behind without qualification.
We hold one line with the client: a new theme is not a conversion strategy. Conversion depends on the website plus traffic quality, offers, pricing, shipping, product mix and seasonality — and the migration landed late in 2025, so the full-year figures span pre-launch months and a major sales campaign we do not control. So we show the numbers as observed alongside the engagement, not as a controlled result. The honest read is the one we work to: a better foundation removed a class of technical friction, and merchandising, content, acquisition and analytics work stayed part of the loop afterwards — including renewed sales pressure into 2026 that keeps the engagement live.
Measured · screenshot-level · not solely attributableRecognise this in your store? Bring this page to the call.
We'll tell you in 20 minutes whether the same constraint applies to your situation — and what the right next step would be.