Commerce intelligence and analytics observability for Shopify
GA4 was installed but not actionable — no funnel visibility, no attribution, no signal. A structured event taxonomy and custom reporting layer turned data into a reliable decision tool.
Shopify growth patterns
Anonymised delivery patterns drawn from real Shopify engagements. Each entry describes a named problem, our approach, and what changed — with the evidence basis labelled.
In-flow upsell and cross-sell architecture to improve attach rate
A merchant's accessories catalogue wasn't converting because upsells were inconsistent and disruptive. In-flow suggestions tied to product relationships improved attach rate within the first trading period.
Configurator product architecture for complex multi-variant catalogues
Shopify's built-in variant system couldn't model a merchant's configurable product catalogue. A metafield-driven configurator eliminated invalid combinations and surfaced accurate pricing at every step.
Legacy Shopify theme migration to a maintainable codebase
Years of undocumented contractor changes had made a Shopify theme fragile. A parallel-build migration delivered a maintainable, conflict-free codebase without customer-facing downtime.
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