The proof estate.
Named, consented case studies across the full span of what we do — CRO, engineering, integrations, custom solutions and launches — with the evidence basis labelled on every figure. Anonymised patterns from engagements under confidentiality follow below.
Every claim sourced · figures labelled by evidence strength · names shown only with consent
Selected engagements
A cross-section of the work — each card links to the full study, with scope and evidence stated plainly.
- CROCACTi PCsShopify · Enterprise
A PDP rescue that compounded.
- Owned data model
- Custom theme JavaScript
- Product options app
Measured · attribution-boundedRead - CROCreative Lab AmsterdamShopify · Enterprise
A catalogue, rebuilt on Enterprise.
- Custom pricing & sizing
- Custom theme JavaScript
- Theme migration
Measured · attribution-boundedRead - Anonymised · under NDAEngineeringShared theme platformShopify Plus · Horizon
One Shopify theme run as a shared platform.
Scope confirmed- Reusable base theme
- Magento → Shopify
- Headless CMS integration
Scope confirmed · lift not claimedRead - Anonymised · under NDAEngineeringIndustrial-tools groupShopify Plus · Enterprise
Many markets, one standard.
Scope confirmed- Composable (MACH) commerce
- B2B + D2C channels
- ERP integration
Scope confirmed · lift not claimedRead - LaunchThe SoftShopify · Prestige
Cashmere, launched with transparency.
Capability engagement · scope confirmed- Digital Product Passport
- Owned data model
- Shopify Markets
Capability · no lift claimedRead - IntegrationsSittingsuitsShopify · Flex
One estate, many markets, kept coherent.
Capability engagement · scope confirmed- BSS B2B
- Shopify Markets
- Custom theme JavaScript
Capability · no lift claimedRead - Custom SolutionsD&B Rental DisplaysShopify · Dawn
A rental operation, bent onto one Shopify store.
Capability engagement · scope confirmed- Rental Flow
- Mechanic
- Shopify Flow
Capability · no lift claimedRead - LaunchWomy SleeperShopify · Impulse
A rental-first launch, new market.
Capability engagement · scope confirmed- Rental Flow
- Custom theme JavaScript
- MyParcel integration
Capability · no lift claimedRead - Anonymised · under NDACustom SolutionsJewellery configuratorShopify Plus · Custom theme
Where the configurator is the product.
Scope confirmed- 3D configurator
- Lottie Player
- JavaScript
Scope confirmed · lift not claimedRead - Anonymised · under NDACustom SolutionsMulti-brand sleepShopify Plus · Dawn
A family of sleep brands, run as one system.
Scope confirmed- Checkout UI Extensions
- Promotion engine
- A/B testing
Scope confirmed · lift not claimedRead - Anonymised · under NDACustom SolutionsPrice-monitoring appShopify
Competitor pricing, treated as a system.
Scope confirmed- Shopify embedded app
- Scheduled scraping
- Koa / Node
Scope confirmed · lift not claimedRead - Anonymised · under NDADesignDTC home appliancesShopify Plus · Dawn
Conversion design, tested before it ships.
Scope confirmed- A/B testing
- Shopify Markets
- Klaviyo
Scope confirmed · lift not claimedRead
No studies in that discipline yet.
Anonymised patterns
Drawn from engagements under confidentiality — the problem, the approach, and what changed, without naming the client. Bound by NDA, stated as repeatable patterns.
- APPS & INTEGRATIONSCommerce intelligence and analytics observability for Shopify
- CRO / UXIn-flow upsell and cross-sell architecture to improve attach rate
- COMMERCE SOLUTIONSConfigurator product architecture for complex multi-variant catalogues
- THEME DEVLegacy Shopify theme migration to a maintainable codebase
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